Vision

To add value to all our stakeholders through our market leadership position in Sub-Saharan Africa by producing quality steel products safely, being an employer and supplier of choice, while striving to be among the lowest-cost steel producers in the world.

Mission

We aim to achieve our vision by:

• Protecting the health and safety of our employees
• Pursuing operational excellence in all business processes
• Producing innovative high-quality steel solutions for our customers on time
• Protecting our environment and caring for the communities in which we operate
• Being a fair employer as well as a career and skills developer
• Being a responsible corporate citizen

Strategic focus

Restructure
Reposition as the champion of South Africa’s manufacturing backbone

Reposition
Ensure international cost competitiveness

Resilience
Revitalise balance sheet to improve sustainability, and enhance flexibility and agility