Vision

To add value to all our stakeholders through our market leadership position in Sub-Saharan Africa by producing quality steel products safely, being an employer and supplier of choice, while striving to be among the lowest-cost steel producers in the world.

Mission

We aim to achieve our vision by:

• Protecting the health and safety of our employees
• Pursuing operational excellence in all business processes
• Producing innovative high-quality steel solutions for our customers on time
• Protecting our environment and caring for the communities in which we operate
• Being a fair employer as well as a career and skills developer
• Being a responsible corporate citizen

Strategic focus